EXPERIENTIAL DESIGN // CANNES LIONS 2022
PROJECT OVERVIEW
– Led creative direction and developed a wide range of assets for Yahoo’s Cannes Lions 2022 beach and hotel suite experiences.
– Managed a team of designers, copywriters, motion artists and developers. Worked alongside multiple brand partners, agencies, vendors and talent.
– Attended the event onsite to manage load-in, production crews, and attendee check-in flows.
– Filmed and edited promotional video content.
Creative assets included:
Overarching creative thematic and event branding, Yahoo Beach installations, Yahoo Suite spatial design and decor treatments, digital communications, web design, social assets, film and video, magazine ads, DOOH ads and printed materials (menus, handouts, swag).
