EXPERIENTIAL DESIGN // TECHCRUNCH DISRUPT 2023
PROJECT OVERVIEW
– Led creative direction and developed a wide range of assets for TechCrunch’s 2023 DISRUPT event.
– Managed a team of designers, copywriters, motion artists and developers. Worked alongside multiple brand partners, production agencies and vendors.
– Attended the event onsite to manage load-in, production crews, and live content flow.
– Captured photography of the event. Filmed and edited promotional video content.
Creative assets included:
Overarching creative thematic and event branding, attendee activations, spatial design, stage design, stage graphics and effects, videos and animation styles, digital marketing, digital communications, web design, social assets, printed signage (wayfinding, handouts, badges, swag), press content and an event guidelines toolkit.
