EXPERIENTIAL DESIGN // TRUECAR DRIVENTODRIVE
PROJECT OVERVIEW
– Led creative direction for all digital and printed artwork, spatial renderings and onsite video production for TrueCar’s 2025 DrivenToDrive activation at the San Antonio Marathon.
– Managed a team of designers, copywriters and motion artists. Worked alongside multiple brand partners, film crews, production vendors and talent.
– Attended the event onsite to manage load-in, film schedules and overall activation operations.
– Captured photography and filmed video footage of the activation.
Creative assets included:
Updated visual language for the DrivenToDrive brand, activation branding, stage rendering and design, video storyboarding and motion, printed materials, swag, a social campaign partnering with influencers and cosponsors, website design and digital communications.
