DIGITAL MARKETING CAMPAIGN // BOUNDLESS x HERALBONY
PROJECT OVERVIEW
– Led creative direction and developed a wide range of assets for Boundless’ Japanese ‘for good’ campaign, in partnership with artists from Heralbony.
– Managed a team of designers and copywriters. Worked alongside multiple brand partners, agencies and vendors.
– Designed a system and toolkit that can easily be handed off to marketing production teams to implement.
Creative assets included:
Overarching creative thematic, digital communications, web design, social assets and printed materials (stationary, handouts, swag).