EXPERIENTIAL DESIGN // IAB NEWFRONTS 2023
PROJECT OVERVIEW
– Led creative direction and developed a wide range of assets for Yahoo’s 2023 IAB NewFronts concert, featuring Chance the Rapper.
– Managed a team of designers, copywriters, motion artists and developers. Worked alongside multiple brand partners, agencies, vendors and talent.
– Developed a concert merch stand activation for attendees to pick from their favorite swag and enjoy a true concert experience.
Creative assets included:
Overarching creative thematic and event branding, ‘Event Merch Shop’ installation, co-branded merchandise, spatial design, stage design, food and beverage, video and animation styles, digital communications, web design, social assets and printed materials (menus, handouts, swag).
