EXPERIENTIAL DESIGN // LAS VEGAS F1 EXPERIENCE 2023
PROJECT OVERVIEW
– Led creative direction for Yahoo’s 2023 Las Vegas F1 Experience, where clients and partners were able to attend the race, gain entry to the Paddock Club and spend time at additional Yahoo hosted activations around Las Vegas for the week.
– Managed a team of designers and copywriters. Worked alongside multiple brand partners and vendors.
– Participated in brainstorming sessions to create activation ideas and determine a successful user registration flow for each piece of the event week.
Creative assets included:
Overarching creative thematic and event branding, digital communications, web design, social assets and printed materials (wayfinding signage, handouts, swag).
