EXPERIENTIAL DESIGN // IAB ANNUAL LEADERSHIP MEETING 2023
PROJECT OVERVIEW
– Led creative direction and developed a wide range of assets for Yahoo’s 2023 IAB Annual Leadership Meeting poolside activation.
– Worked alongside multiple brand partners, agencies and vendors.
– Attended initial site visits to gather measurements, meet with the IAB team and brainstorm a vision for Yahoo’s sponsored space.
– Collaborated with a guest artist on designs for a swag activation where Yahoo gave out hand-painted hats and gifts.
Creative assets included:
Overarching creative thematic and event branding, Yahoo poolside activations (hand-painted hats and engraved coconuts), spatial design and decor treatments, digital communications, web design, social assets and printed materials (wayfinding signage, menus, handouts, swag).
“From the prep, creativity, onsite support and overall end-to-end execution, it was wonderful to see how Yahoo showed up once again—thanks to you all.”
“This crew worked so creatively and collaboratively throughout the entire process—I witnessed first hand a continued focus on elevating, testing and learning to make this moment standout! (Even so much so Google told us how jealous they were!)”